The hyperlocal store

Stores and stores specialize with a clear style, more niche-oriented and less generalist in terms of range, with services tailored to the needs of local shoppers.


The ‘phygital’ business

People still want to go to physical stores, but there will be a shift towards digital strategies.


More than an office

The idea of creating an office ‘as a service’, a space designed for multiple activities, is gaining traction.


Hub and spoke

Work models are in a state of flux. Over the coming decades, we will see increased flexibility in terms of work models and schedules.


Hotel as a refuge

We seek to help people disconnect from the stresses of urban life, which is why the hotel will become a key space for discovering the natural environment.



Hybrid hotel and office models, combining leisure and work in paradisiacal destinations, open up new business opportunities in the sector.


Hotels connected to their surroundings

We need to diversify the business, creating spaces with hybrid and changing places.



The pandemic has meant that our homes have become an extension of our offices. 46% of people claim that their workspace is improvised and temporary, set up using the furniture they already had in their home, while 33% say that they have a workspace containing basic work equipment (Source: Actiu).